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Light Bone 2017-3-27 08:58 upload nike-kobe-ad-light-bone-85240& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] social networks from the date of birth, give people life gives a relaxed feeling and lively rhythms, especially young people's social life. F cheap jordan shoes for men aced with ever-growing social network users, smart businesses are turning to focus early this has huge, fixed using the group's platform, Nike is one of them, with the recent Nike classic slogan "JUST DO IT "reassign definition, social networks also continue the process of fermentation, the result is, an increasing number of consumer groups about 20 years of age are attracted to come in such a huge market terminal environment continue brewed Italian unexpected result, alternative play social networking opportunities sent to Nike. Nike slogan change to seize love to run the family "JUST DO IT" that in China for 25 years with the slogan has been redefined as "run to understand," and Nike's goal is hope in China to boost performance by running. Nike issued in August this year, "it out (MOVE CHINA)" slogan, as in the past, Nike wants to seize the young 20-year-old up and down on the Chinese market. NIKE + platform extending sports social network also makes Nike's business model is with the extension of this platform is changing. Data provided b cheap jordans for sale mens y Nike, and now there are around 5 million runners landed Nike website, Nike + There are 18 million registered users worldwide. In the past year, China Nike + registered users increased by 130%; downloads Nike + APP increased from last year's 570,000 to 2.58 million, an increase of 350 percent, most of runners, which is why have Nike Running The reason there is so much confidence. Coupled with fans on social software, Nike tried to weave a social own large network. Although Nike's earnings, the effectiveness of a product of how much further can not be realized, but the revenue has occupied the forefront of the business is run, NIKE + then played a role in boosting absolutely, firmly established position of the weapon. Nike + Nike is undoubtedly a milestone on digital innovation. In 2006, engineers found the Nike headquarters, at the University of Oregon campus, almost everyone uses iPod. After contact with Apple, Nike + iPod program hit it off. This allows Nike first tasted the sweetness of digital communities. "Nike launched Nike + platform digi Cheap air jordan 12 ovo tal marketing mode, the key is to enhance the interaction with consumers, and through testing, handling of consumer information to achieve a more personalized customer service. This is an innovative consumer demand service, help businesses more easily and quickly understand and master consumer information, but also beneficial to the targeted product launch. "Investment Advisor in the light industry researcher said Zhu Qing Hua. After upgrading generations, Nike + support a variety of system to download, through mobile phones, runners can get their exercise time, pace, calories consumed, route and other data. At the same time, these data can be uploaded to the Nike community, where consumers can get more professional advice and, more importantly, there are runners share, the content can be tips, frustration can also be showing off. This young man will now eat pictures made circle of friends, it is on the appetite. Today by Ni ke + extends out of the product, it is more in the form of a carrier covered by more movement, such as Nike + Trai ni ng, Retro jordans for sale Nike + Basket-bal l and fuelband like. Innovative technology also contributed to the emergence of new business models Nike -. "User + data + service + terminal" that Back in 2005, Nike has begun to value the social media. During the 2006 World Cup, Nike collaboration with Google, Orkut based platform for young people keen on football launched Joga.com. In addition, Nike also try using MySpace and YouTube internet. At the time, Nike on MyS-pace football home page is one of the hottest brand community, with more than 50,000 fans. experiential marketing sense of participation is especially important November 24, Nike launched a new "running series" TV Commercials, in this series of short films, described the 74-year-old runner Taiyuan Sun jogging course of rehabilitation is particularly exciting movie. The film shows him as usual, to get up early to go running day: Passing traffic, ran across the square, passing the curious eyes, ran into the woods road with confidence. He has over 20 years of experience running, although now because of the age Cheap air jordan 12 for sale online free shipping issue, but rejected by some marathon, he still insisted on using someone else's name to run. Nike, like the young consumer groups, but the form of options for seniors, this goal is to narrow the distance with consumers from a mental age, I hope there are more and more people to join them. around "ran to understand" theme, Nike launched micro-channel interactive network, microblogging platform, sponsored 2013 Shanghai International Marathon. In Beijing, Nike opened in Zhongguancun, Sanlitun, three category Cuiwei store experience. Located in Sanlitun store experience running category, in addition to furnishing and running-related products, but also can see more about the running experience of the block. Nike's sense of participation is not just reflected in the movement level, it is the former running shoe design activities to move the consumer end. As we all know, the idea of ??the most haute couture fashion, many people will be associated with high-priced couture, while Nike's philosophy, haute couture is the "do it yourself." Consumers can sho cheap foamposites p by computer to design their own unique shoes, choose from the style to the soles uppers, to identify, shoelaces, consumers can help themselves, each pair of shoes production cycle is about a month or so, consumption can choose to store delivery, also can express home. Simple permutations game, so that consumers feel more fresh and self-belonging. According to staff briefing, just do a similar experience Nike outlets in service, and this is the next major development direction of the Nike store. Currently, sporting goods consumption, more products are consumer spending, is not to exercise, but everyday casual wear, but this part of it vulnerable to fast fashion products, substitutability strong. But the basis of the relative substitutability class sports products will be much weaker, because he has a functional, but also has a certain cultural background. Once this purpose is the same hobby together people active in brand after a social platform, to cultivate consumer loyalty is a key part of this, a lot of brand management can be handy. roots terminal promote lifestyle changes Despite recent changes, Nike is not much active, determined to continue to do operations on the sports investment efforts in the promotion of sports lifestyle change, which is a direction, as the industry's leading brand, not become followers, "doing something beneficial for the industry, he will become the biggest gainers. For Nike, his vision is not that much just to sell a few pairs of shoes. "Inventory management is needed, we do on the estimated demand and supply have some problems, which we have in the past two quarters to do, and distributors together to find ways to do now is to 'body 'keep good. "Nike's senior communications director for Greater China HuangXiangYan introduced to. By discount factory stores and auto sales, Nike is clear inventory. "We can not just face stock, put everything to stop, the market is still a need for new things to come." Side to solve the inventory, while Nike must try to make their products and Chinese consumer preferences together. Chinese consumers, for things freshness, speed pursuit of more and more critical, especially after 90. Faced with such consumers, Nike must adapt to the rapid changes in the product market. "Nike is a company run from the company established, Nike encouraged, inspired countless people to join the ranks of runners, so they have advanced equipment running to provide comprehensive service platform for them and let them run faster, more fun. Now, the story of these runners We are encouraged and inspired, why not their stories to influence more people to run up? "Sima Pei, vice president of marketing at Nike Greater China, said," In China, running sports development so quickly, Chinese runners touching story, which is why we launched the "run to understand" this event in mind. In this seemingly simple and happy commercials "run", we used a new The perspective shows the charm of running. If you are running, you will know the charm of this movement. " This has been reflected in the product. In recent years, Nike's products form a more simplistic, science and technology component comprises more color has become increasingly rich, especially shoes. This situation exists not only in Nike, it's the same old rival Adidas. To some extent, this is an adjustment for sports brand impact of fast fashion, simple design can reduce production difficulty, shorten production cycle means that the supply chain more responsive. Nike even know how much of your monthly income, spending habits are what, a month into a few stores, several shopping street, "Through these market research segments, we will channel product inventory, there are A more detailed of the control, so more suitable products to enter the market needs it. "HuangXiangYan said. "spring she kissed my face and tell me it's spring." This is the Nike ad theme song of the Sun Rehabilitation papers, may in the near future, the social network would really like a ray of spring-like, in fashion marketing field to open a fresh situation. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoes famous network & nbsp; global fashion brand network & nbsp;)





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